How to Promote Your Site and Drive Traffic via Online Video

A few weeks ago, I attended a seminar which focused on Web 2.0 traffic generation strategies.  As you can imagine, video was a big part of that.

I could go into how people are using video, but there are a million ways to do it.  So for this post, I'm just going to show you one of the ways I am using it to drive traffic and get the word out about what I am doing.  I'm also going to show you how to do it and give you an couple of easy options that won't require you to do so much as pick up a video camera.

A little about me...

I'm host of a syndicated radio show on the music business, so I'm in the studio a couple of times per week to interview people.  As you can imagine, we have TONS of audio content.

Had a cheap video camera that I picked up to record dance lessons with, so I started taking it along to my radio interviews and doing video promos for the show.  Like this...

The great thing about the camera I use is that it has a built-in USB port, which flips out.  I just plug it into my computer and download the video clip.  Easy.

I then send the raw clip to my assistant, who edits it and puts on the front and back using Windows Media Maker and Ulead Video Studio.

Don't have an assistant?  This is a quick and easy job that you can hire out for few bucks via Scriptlance.

By the way, the voiceover guy on the front is Chris Davies of ProVoiceUSA.  Send him a script and he will usually have something back to you within a day.  For another voice, try Dan Buckley of Buckley Productions.  Dan is a DJ at WRLT and engineers my radio show.  Dan has done a couple of audio books for me and you can sample his voice at Amazon.

So now that you've got your video done, it's time to submit it to sites who host videos.  I've put together a list of the Top 20 Video Sharing Sites for Online Marketers.

Options to submit everything:

GOOD:  It's not rocket science to submit everything on your own, but it will take some time.

BETTER: It's much easier to have somebody else do it.  You can hire somebody for a few bucks via Scriptlance or, if you're in need of somebody fulltime, I recommend contacting Your Outsourcing Solution.  You can get a fulltime person cheaper than you think, so I highly recommend considering that option.

BEST: Traffic Geyser is an automated system that will submit your videos to the top 35 sites as well as top social bookmarking services.  My suggestion is to do this route and  hire somebody for a few bucks via Scriptlance to run it for you. 

What do do with audio content...

As I mentioned earlier, being in radio, we have a ton of audio content.  Hours and hours of shows, outtakes, promos, and more.  But until recently, we weren't doing anything with video...

You may be in a similar situation.  Most people involved with marketing have audio recordings of teleconferences, presentations, or other material.

GOOD NEWS:  Creating a video presentation of your audio with still images is a great way to make use of this content.

EVEN BETTER NEWS: Traffic Geyser, the submission service I mentioned above, will do this for you.  Simply upload your audio, upload a few photos, and you're got a new "video" to help drive traffic and promote yourself.

More ways to create and use video...

It's so easy to join a site like 100articles.com, where you'll get 100 private label articles for $9, read the articles into some recording software, and then make a video slideshow.  Traffic Geyser has a way for you to do it by phone.  Easy.

Let me give you an example...  Let's say you have an article on "satellite radio."  You read the article into some recording software, so now you have an audio version of it, right?  Then you attach some photos of satellite radios to it, so it's a slide show.  You then upload that via Traffic Geyser so it goes out to the top 35 video sharing sites.

People search for "satellite radio" and one of your videos comes up.  They watch the video, which then directs them to an affiliate link.

Easy money.

But it gets even easier. :)

Dr. Mike has this program where he makes these videos for you.  He made me this video to attach to this article, which has some pretty impressive case studios and should give you some ideas on how you can use this approach to make more money with your online projects.  So check out his site and let me know what you think below.

Hope this has helped you to come up with some new ideas on how you can use video.  If it has, please click one of the links below to add this URL to Digg or another social bookmarking site.

Comments

[Michelle Hoffmann]

Hey :)

I just used Windows Movie Maker to create my first online video... and I have to say it was lots of fun! It was soooo easy, too.

I invite you to go check out my video, named 'In a Rich Man's World'. I'm soooo proud of it! Just visit my site and it'll be right there.

Thanks a bunch!
Michelle Hoffmann
The 24KaratMarketer Ezine publisher
http://24karatmarketer.com

[Peter Cutforth]

Thanks for a great post David, I like the link to Your Outsourcing Solution.

Cheers,

Peter